Through 30 years when it offered services to Turkish economy, the bank has been a leader player in participating banking with its robust growth strategy. Albaraka Türk monitors rapidly changing technological developments to set its strategies according to the needs of its customers, striving to offer them the fastest services at the highest standards, and one of their most important business branches is Commercial Marketing.
“Need for Solution”
Albaraka Türk is aware that fast and efficient access to customers through field staff is the most important aspect in offering best solutions to its commercial customers, and has aimed to implement strategies and implementations to avoid any confusion in its solution processes.
“Solution by Maptriks”
Maptriks has developed a Mobile Field solution exclusively for Albaraka Türk to ensure central transfer of potential customers for Commercial Banking to field staff, and conducting whole customer management process in a result-oriented and efficient way.
Thus, field sales teams of Albaraka Türk can launch and track business assignments very easily.
With the Mobile Field solution of Maptriks, Albaraka Türk has started accessing Commercial Banking customers in a more effective way, releasing field staff from the computers at branches, being able to make and follow visits via smart phones, and it has been effectively using the application since 2015.
-An Award for Our Solution-
The Mobile Field solution by Maptriks was ranked as the first application at “Financial Innovation Awards 2016” which was held by the European Union of Banks in London, with the efficiency it has provided to Albaraka Türk in Commercial Banking.
At the award ceremony, which has been held for 35 years, Maptriks received the first prize for “The Most Innovative Financial Technology Application” in Europe, with Albaraka Türk, which is also an international evidence of its location-based value for companies.