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Archive for June 26, 2019

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Retail Expansion Prediction Simulation (REPS): İstanbul case study

Maptriks investigated the development of retail sector in Istanbul covering last four-year period from 2014 to 2018 by using power of location. The competition in the Istanbul market has been examined by using “REPS” solution of Maptriks. REPS is an AI-based simulation and prediction tool, in other words a survival kit to stay alive in […]

Role of location in brand visibility

Undoubtedly, marketing is the primary sector which has affected from rapid developments in technology and widening in social networks. In the last decade, marketing executives have used analytics to measure marketing campaign returns. In the past, brands just wanted their names in front of people. Nowadays, it is not enough for brands, they need measurable […]

GIS to enhance relational capital

Globalization and the developments in technology have created a very competitive environment in context of innovation. Nowadays, making innovation is not such easy. One of the critical questions in minds while the innovation budgets of companies are increasing continuously is what the components of innovation are. The components of innovation can be categorized as tangible […]

Data-based customer segmentation

CUSTOMER SEGMENTATION is a process of dividing people into homogeneous subgroups based on a number of criterias such as product usage, demographics, psychographics, communication behaviors and media use. Customer segmentation is commonly used in marketing field, thus companies can design and serve  products, services and campaigns that suitable for the target groups. The data-oriented segmentation, on […]

How Geospatial BI can improve your business

In today’s competitive environment, the key of innovation and success is continuously stay updated on technology. Companies are collecting all inputs and data to convert them information and knowledge. The management of data from different sources, formats and databases is more important than richness of data catalogue. Problem and question oriented analysing methodologies leaves large […]