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Category Archive for : ‘Data’


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Retail Expansion Prediction Simulation (REPS): İstanbul case study

Maptriks investigated the development of retail sector in Istanbul covering last four-year period from 2014 to 2018 by using power of location. The competition in the Istanbul market has been examined by using “REPS” solution of Maptriks. REPS is an AI-based simulation and prediction tool, in other words a survival kit to stay alive in […]

Role of location in brand visibility

Undoubtedly, marketing is the primary sector which has affected from rapid developments in technology and widening in social networks. In the last decade, marketing executives have used analytics to measure marketing campaign returns. In the past, brands just wanted their names in front of people. Nowadays, it is not enough for brands, they need measurable […]

Data-based customer segmentation

CUSTOMER SEGMENTATION is a process of dividing people into homogeneous subgroups based on a number of criterias such as product usage, demographics, psychographics, communication behaviors and media use. Customer segmentation is commonly used in marketing field, thus companies can design and serve  products, services and campaigns that suitable for the target groups. The data-oriented segmentation, on […]