GROWTH STRATEGY – MARKET
QUESTION:
“Is it possible to make a market location analysis that takes into account the prohibited areas determined within TAPDK (Tobacco and Alcohol Market Regulatory Authority)?”
Solution:
- Firm success criteria were determined by searching for correlation relations between point sales information of the firm and Maptriks data.
- A micro-level localization model has been created specifically for the company throughout Turkey.
- Prohibited areas were determined by analyzing the TAPDK license rules, and they were mapped.
RESULT:
The company’s 2-year branch growth potential is calculated based on the district and micro level. A Map Portal has been created for targeting.
