PLANOGRAM OPTIMIZATION – FMCG

QUESTION:

“Which product groups should we position at which point in terms of 180000 grocery stores and markets?

Solution:

Pedestrian access areas covered by 180,000 sales points were calculated.

The demographic characteristics of the population living in the target region were analyzed by using geographic algorithms.

After demographic analysis, customers were segmented considering both demographic and geographical characteristics.

By making use of the consumption preferences information provided for different segments, point-based planogram planning was implemented for 180000 sales points.

RESULT:

Thanks to the planogram optimization, product positioning was implemented according to the supply-demand balance on the shelves of the company.