POINT SEGMENTATION – FMCG
“At what point and which brand should I position?”
1. The domain of more than 40,000 points was calculated.
2. Demographic parameters to be evaluated within the impact area were determined.
3. Within this scope, approximately 3.5 million datasets were analyzed.
4. More than 100 segment classes were modeled based on location.
At a time when the industry contracted by 9%, brand sales increased by 1.4% with this study. The results of the study were reflected as a 10% increase in the brand market share.