PRODUCT POSITIONING – FMCG

QUESTION:

“What are the most suitable locations for the sale of our new product in London?”

SOLUTION:

1. Stores where the company sells and sales data for each store have been added to the system.
2. In addition to the demographic data around the stores where sales are made, environmental data were also examined and the relations between sales data and sales data were analyzed.
3. After the relationship analysis, the correlation model was established and the areas with the highest sales potential were analyzed.

RESULT:

With the Retail Zone Index created by the company, the areas with a score between 0-100 were displayed and stores were determined. Product positioning was done among these stores.