Use Maptriks’ segmentation solutions to better define your business strategies and increase your brand’s position power.
Although there are many types of segmentation, the most common types are market, customer and product segmentation. Location-based segmentation, Maptriks’ specialty, takes geography and location into account to segment consumers or the market. Customers or the market can be segmented by considering factors such as consumers’ living spaces, working areas, and economic geography of the market. A data is created that can be used as the most basic input for any location-based decision.