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FMCG

Increase your sales by using location analytics with smart maps.
FMCG (Fast-Moving Consumer Goods) are low-cost products that are quickly sold, replaced, or easily consumed within a year, and whose use is generally limited within the same day, month or year. The FMCG industry is one of the industries where competition is most intense due to the high level of dynamism, the proximity of the market to saturation, the increasing quality standards and the effect of cost pressure. Maptriks offers smart solutions to FMCG industry based on location analytics in order to analyse the market and customers, increase operational efficiency and sales.
How Can We Add Value?
  • Customer Segmentation
  • Product Segmentation
  • Target Audience Analysis
  • Field Operations Management
  • Sales Territory Optimisation
  • Route Planning/Optimisation
  • Space Coverage Analysis
Segmentation
Measure the current market and discover potential markets by location-based segmentation of customers and products.
Field Operations Management
Carry out real-time monitoring of sales and distribution operations in the field, increase productivity and profitability.
Route Planning
Calculate optimal routes for your field operations and deliver your products to the point of sale as soon as possible.
Sales Territory Optimization
View and analyse your modern and traditional points of sale on the map. Create and analyse your sales territories with location-based sales forecasts.
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Please contact us for detailed information and consultancy.