FMCG (Fast-Moving Consumer Goods) are low-cost products that are quickly sold, replaced, or easily consumed within a year, and whose use is generally limited within the same day, month or year. The FMCG industry is one of the industries where competition is most intense due to the high level of dynamism, the proximity of the market to saturation, the increasing quality standards and the effect of cost pressure. Maptriks offers smart solutions to FMCG industry based on location analytics in order to analyse the market and customers, increase operational efficiency and sales.