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Posts Tagged ‘gis’

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Data-based customer segmentation

CUSTOMER SEGMENTATION is a process of dividing people into homogeneous subgroups based on a number of criterias such as product usage, demographics, psychographics, communication behaviors and media use. Customer segmentation is commonly used in marketing field, thus companies can design and serve  products, services and campaigns that suitable for the target groups. The data-oriented segmentation, on […]

How Geospatial BI can improve your business

In today’s competitive environment, the key of innovation and success is continuously stay updated on technology. Companies are collecting all inputs and data to convert them information and knowledge. The management of data from different sources, formats and databases is more important than richness of data catalogue. Problem and question oriented analysing methodologies leaves large […]