ROUTE OPTIMIZATION – FMCG
“Can we create rut zones in the UK in order to reduce field operational costs??”
- A hybrid model consisting of vehicle and pedestrian visits was developed.
- For this purpose, company sales points were geocoded and added to the map.
- Distance between points, point groups, visit frequencies and pedestrian-vehicle access restrictions were taken into consideration and new responsibility areas were determined accordingly.
Within the scope of the firm point space, London-Micro Responsibility zones have been created. A 15% reduction in field operation costs has been experienced.